More Stuff!
More Stuff (with an exclamation point)! These weren't necessarily huge campaigns with measurable results, but rather a quick look at an interesting mix of additional projects showing my design direction.
Referral Concepts
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter, creative director and project owner.
Sample of additional concepts created for future Rasmussen University referral campaigns.
Change a Life Scholarship
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter, social media team, email automation team, web developer, creative director and project owner.
Sample of my direction for Rasmussen University's "Change a Life" scholarship. Full project included web design, email campaign, social media, posters, flyers and mailers.
Enrollment Push
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter, social media team, email automation team, creative director and project owner.
Sample of my direction for Rasmussen University's enrollment push. This was a quick project intended to inspire enrollments before an application deadline. Assets were developed for social media and email, and the following quarter expanded by another designer to include direct mail.
Graduation Ceremony
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter, motion designer, social media team, email automation team, web developer, creative director and project owner.
Sample of my direction for Rasmussen University's 2021 virtual graduation ceremony. While in person graduations were not possible, we used student submitted photos to show that virtual graduation was still a major milestone worthy of a celebration. This visual direction was used to promote graduation ahead of time via web page updates, email, and social media.
Bus Wrap
Production designer in charge of expanding existing out of home (billboard) brand direction to a new bus wrap.
Collaborated with print vendor, creative director and project owner.
Graduation Photo Contest
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter, social media team, email automation team, creative director and project owner.
Sample of my direction for Rasmussen University's Graduation Photo Contest. Full project included a custom landing page, email campaign, social media and campus monitor slides.
Holiday Card
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter, creative director, print vendor and project owner.
This printed holiday card was designed for the president of Rasmussen University to sign and send directly to important partners and select friends of the university.
This custom vector design was hand drawn and the lettering was also original based on a slightly modified typeface. To elevate the design, while emphasizing the theme of a bright future, the card was printed with gold metallic foil.
Corporate Holiday eCards
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter, creative director and project owner.
These images were created for our B2B team to send as holiday cards to their partners at corporate alliances.
Each card featured custom hand-drawn vector art in brand colors. The design was similar between the two as the recipient only received one or the other.
Custom GIFs
Lead designer in charge of visual direction, design development and production.
Collaborated with copywriter, creative director, social media team and project owner.
Hand-drawn vector images and custom neon light style lettering (based on the brand typeface) were used to create a pair of unique GIFs for use on social channels.
