Major League Soccer Sponsorships
Rasmussen University sponsorships for Major League Soccer teams Minnesota United FC, Orlando City Soccer Club and Orlando Pride. Deliverables included assets for marketing campaign as well as game day experiences.
The challenge was to create a new visual direction that promoted Rasmussen University as the official education partner of each team both before and during games.
Project Task and Roll
Lead designer in charge of visual direction, design development and production across deliverables.
Collaborated and worked with copywriter, motion designer, social media team, print vendors, team representatives, creative director and project owner.
Established visual direction and execution of full suite of assets for marketing campaigns as well as game day experiences. This included digital ads, social media posts, email campaign, posters, signs, tents and in-game digital LED signage.
Marketing
Created digital assets for social media and email as well as print for posters and flyers.
Game Day Experience
Created print assets including tent, tablecloth, signage and giveaways as well as digital in-game stadium LED signage.
